Nowadays companies are realizing that SMS marketing has become a big game in succeeding the business in the competitive market and can easily integrate this marketing technique into a bigger marketing strategy. With the assistance of Text Marketing automation, brands can make, plan, and automate savvy targeting campaigns to the specific group of people according to there likes and previous purchasing history.
According to a study, almost ninety-one percent of millennials are using text messaging during a regular week and from them, Fifty-one percent are ready to share their mobile number if given an incentive.
SMS(Short Messaging Service) is the most powerful and efficient way to reach possible clients, with ninety percent of the reading rate within minutes. Also, SMS maintains the highest engagement rate in contrast to emails marketing and other related marketing channels.
In short, the benefits of using SMS for marketing purpose includes
SMS Messages have more than ninety-five percent read rate
They have almost ninety-five percent open rate
Texts are typically read within fifteen minutes of being delivered
SMS messages have the highest engagement rate
1. Quick Feedback from Customers
Research demonstrates that more than thirty-one percent of clients will reply to a survey through the cell phone. Brands can start surveys by means of SMS and get results in a moderately short time frame. The normal reaction time is under six minutes.
Client feedback is the most worthy information for businesses. This enables businesses to improve their products where they are lacking. Client input additionally enables the organization to study market trends and gain an immeasurable knowledge of what buyers like and don’t like
2. Text Message Delivery is instant and direct
SMS is the quickest advertising channel accessible to advertisers who are willing to market the products and services. Ninety-seven percent of SMS messages are opened and read and most are perused inside three minutes of conveyance.
Due to direct interaction with buyers can help invigorate a prompt buy. The quicker the communication, the sooner customers can make a buy. The utilization of this immediate communication can likewise develop healthy relations amongst brands and their customers.
3. High Open Rate
Higher open rates make a marketing effort increasingly powerful. With more than ninety percent of open rate, SMS marketing is practically triple that of the normal email open rate. Brands don’t need to stress over creating extraordinary titles that will urge the beneficiary to open and peruse a text message. The buzz going off in a versatile client’s pocket is all the inspiration they have to open SMS messages.
4. Immediate delivery
SMS messages are generally conveyed in seconds. Normal SMS transfer time for most compact mobile carriers is under 10 seconds. Brands can convey time-delicate messages immediately.
IDC information demonstrates 62 percent of cell phone clients check their phones after waking up in the morning, while 79 percent check theirs inside fifteen minutes of awakening. When some brands are attempting to expand email deliverability, the amazing SMS deliverability leaves no inquiry that SMS marketing strategy is an advantageous investment.
5. High Conversion Rate
SMS messages have an extremely high conversion rate than any other marketing medium. This is because cell phone users react to call-to-actions in SMS messages more than any other marketing medium.
The reason conversion rates are higher in this technique is the simplicity of this marketing message strategy. Text messages are short, they usually include only a single hyperlink which leads to the landing page of the service or product, and they are not impeded with a ton of images. The call-to-action is clear and concise.
Conclusion
Though businesses have started using the Text marketing strategy in order to grow the business, it is still under-used. As a channel, it gives direct access to a colossal volume of clients keen on interfacing with brands. Also, with high engagement and conversion rates, it can possibly be a successful marketing medium than any other marketing channels.